Building brand & design systems from scratch: providing deeper engagement & sharing knowledge in a “noisy” industry.

Brand & Foundations

Our brand aesthetic has elements of web-futurism juxtaposed with a mellow, moody mystique.

System basics

Engaging calls to action; components with energy and movement.

Interwoven templates

Developing relationships with clients, musicians, and fans, alike.

Our audio project page is a hub for metadata and storytelling. It’s the heart of our work, and kicks off a binding web between our writing process, long-form creative writing, and the finished audio project. Our scorecard drawer (an offshoot of our blog, “Finch Post”) is a persistent, collapsible outline of the writing process. The posts grow in realtime yet exist in perpetuity alongside the final published work. We strive to build credibility by offering a peak behind the curtain; here we collectively celebrate, learn, and maybe even commiserate when the “second-verse curse” strikes.

In parity with the audio project hero, the article template employs a proportionate layout construct between image and metadata. Like many blogs, we’ve adapted ways to jump between related articles; however, we’ve gone a step further by incorporating our audio project component pattern when blog articles relate back to particular projects.

The blog home is the final piece of the interrelationship of projects and long / short-form writing. We gave prominence to the holistic (not project specific) scorecard feed, since we often work on multiple projects at once. Seeing these intermingled posts reveal how work in one area can spur progress elsewhere, and that every step is about building momentum. Ultimately we’re developing engagement more tangible than modern social media; it’s a growing knowledge base, if you will.

Outcomes

We're making deeper connections & uniting creatives.

As the co-founder of Rosefinch, I've learned that starting a music business is like composition itself – it requires passion, patience, and a willingness to revise. When we first conceived Rosefinch in 2020, our goal was simple: create a platform to share our music with a clear path to monetization. But as we delved deeper into our core values, we realized we were orchestrating something that could help others reach their own potential.

Our journey began with building our brand identity. We crafted a visual language and message that would resonate with both seasoned musicians and aspiring artists. This process reminded me of the importance of authenticity. It's not just about looking good; it's about creating a genuine connection.

Building a knowledge-sharing community within Rosefinch was a pivotal moment for us. By facilitating connections and sharing our own learnings, we are cultivating a true community. Perhaps the most rewarding aspect of our journey was developing cohesion across our website that allow creatives to follow along wherever they land.

One of the biggest challenges we face going forward is developing a monetization strategy that doesn't compromise our artistic values. We're still experimenting with various models putting ethical revenue-sharing at the forefront.

This has been an incredible learning experience thus far. The music industry is constantly changing, and so are we. As we continue explore different media e.g. podcasts, blog, writing process guidelines etc., we remain committed to our original vision: empowering ourselves artists everywhere to create, learn, and love what they do, daily.